This week’s 90-minute class emphasizes that successful self-employment involves avoiding high-risk concepts and focusing on urgent, costly customer issues within a clear market niche. It highlights that many small business failures stem from a lack of market demand, underscoring the importance of identifying "hair-on-fire" problems that require immediate solutions.

For this week:

  1. Review the week’s tutorial.

  2. Watch the video: The Engineering of Entrepreneurship.

  3. Look over the examples on the “Hair-on-Fire” Problems Worksheet.

  4. Follow the instructions to complete the worksheet.