Week 5: Logos & Branding
A key point for an entrepreneur: a logo is not the whole brand. Focus on creating a clear, consistent brand identity and applying it across all marketing channels. Consistency builds trust and shapes how people see your business.
For this week:
Watch this week’s tutorial.
Review the Example Logos Handout.
Using the Logos & Branding Worksheet, look over the information provided for Genesis Motors and In-N-Out Burgers. Research brands similar to yours, then complete the customer demographic table. Then, on page 3, look over the colors and fonts in the table below. Decide which ones would appeal to your own target market, listing 4 of each that you feel would best represent your brand.
If you’d like to create your own logo and download it to share with the class, you can use free logo makers found on Shopify or Vistaprint.