Week 6: Marketing Channels
Week 6 covers marketing channels and evaluating competitors’ strategies to define your niche and capture market share. Using Week 4 competitive research, choose the best marketing tactics to reach your target customer.
For this week:
Watch this week’s tutorial.
Look at the second tab on the homework you completed from Week 4 on your Competitive Survey Spreadsheet. Review the types of marketing highlighted in green.
Review your Choosing the Right Marketing Strategies Worksheet and the table listing common marketing channels. In the table below, name at least 6 types of marketing that you would use and why you believe they will reach your target customer.